Fashion meets purpose in the new Coupe Rose capsule from La DoubleJ and (RED). This bold collaboration features red rose prints and a 100% commitment. Every dollar of profit goes to support life-saving AIDS programs for women and girls in need.
La DoubleJ x (RED) Campaign
The capsule includes three standout pieces: the iconic “Better Than Your Boyfriend’s Shirt,” matching Pull-Up Shorts, and a Mini Foulard scarf crafted from pure Italian silk. Each item blends playful luxury with heartfelt activism.
Shot by photography duo AB+DM, the campaign features a lineup of inspiring women, including Iman, Busy Philipps, Lake Bell, Laura Brown, JJ Martin, Anne V, and Mychal Bella-Bowman. Posing against a rich red backdrop, they channel confidence, ease, and unity while modeling the vivid rose-covered looks.
From denim pairings to full matching sets, the styling feels effortless and modern. As a fashion moment, it’s a call to action wrapped in beauty. With rose prints and real impact, this collection brings together sisterhood, strength, and style for a powerful cause.
Available now at ladoublej.com, the Coupe Rose capsule is fashion with heart, and a lot of flower power.
