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HOW AWKWARD: CNN and MSNBC Just Got Beaten in the Ratings by… The Hallmark Channel | The Gateway Pundit

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How bad are things at CNN and MSNBC? So bad that they were both recently beaten in ratings by the Hallmark Channel.

We are just three weeks off of one of the most contentious and historic presidential elections in recent history and more people are watching the Hallmark Channel than the supposed journalists and political analysts of CNN or MSNBC.

One has to wonder how CNN justifies Anderson Cooper’s $20 million dollar salary when people would rather watch Holiday Touchdown: A Chiefs Love Story.

Forbes reports:

Hallmark Beat CNN And MSNBC In Viewers Last Week

The Hallmark Channel has begun its annual “Countdown To Christmas,” and has already nine films on its slate of 32 new holiday movies as the network moves toward its annual seasonal dominance of TV ratings, when its programs regularly beat out even the most popular cable sports and news broadcasts.

– Hallmark rose to be the third most-popular channel in primetime and total-day viewership in the week of Nov. 11 to 17, beating out both MSNBC and CNN.

– The Hallmark Channel was third among all cable networks —falling only to Fox News and ESPN—with an average of 810,000 viewers in primetime and 479,000 viewers at any given point in the day.

– The network has steadily gained audience members each week since the first of its holiday movie lineup debuted Oct. 18, rising from the seventh most popular total-day channel that week with 387,000 average viewers.

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CNN and MSNBC are facing grim times ahead. When these networks with seemingly unlimited resources can’t beat the Hallmark Channel in ratings when all anyone is talking about is politics, it’s time to call it a day.

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