H&M’s Wicked Collaboration Enters the Land of Oz

October 11, 2024

The H&M Wicked collection is out now. Photo: H&M

H&M is taking a trip down the yellow brick road with its magical new capsule collection, H&M Wicked. This spellbinding line is inspired by Glinda and Elphaba’s iconic and complex characters, bringing 12 enchanting pieces to stores now.

H&M Wicked Collaboration

Toni Smith models the H&M Wicked collection. Photo: H&M

Model Toni Smith enters the Land of Oz while showcasing statement pieces such as bold graphic t-shirts, a sleek blazer, and a draped dress. The bewitching backdrop pays homage to the movie theme with its green and pink gradient.

H&M's Wicked collection features a W-adorned curvy bag. — H&M’s Wicked collection features a W-adorned curvy bag. Photo: H&M

From dramatic to casual, the designs are all dressed in black and feature a range of standout fabrics, including mesh, heavy-washed jersey, and distressed knits.

A black blazer takes the spotlight in the H&M and Wicked capsule collection. Photo: H&M

This fashion collaboration comes ahead of the highly anticipated release of Universal Pictures’ Wicked, which will hit theaters worldwide on November 22nd. To see more of what H&M has in store, check out its recent collaboration with Anamika Khanna.