Forget everything you know about playing it safe, because the H&M Studio spring-summer 2026 collection is arriving on March 5 to shake up your wardrobe with a delightfully eccentric attitude.
This season, the brand is stepping deliberately “off-center” to celebrate the unapologetic nonconformist who finds beauty in the unexpected. Leading the charge is model Lulu Tenney, who brings a high-fashion energy to the official lookbook.
H&M Studio Spring/Summer 2026 Collection
The aesthetic is a masterclass in contrast: it’s where sharp, rebellious tailoring meets the soft comfort of loungewear. You’ll see this play out in key H&M pieces like a sharp black blazer with raw-edged linings and wide-leg trousers that offer sculptural volume.
For those who crave color, the palette is a dream. It pairs classic neutrals like black and grey with “offbeat” pops of pistachio green, candyfloss pink, and pale turquoise. Keep an eye out for the painted denim sets and surreal floral prints that feel both raw and refined.
“The eccentric muse of H&M Studio SS26 lives in contrast—soft yet bold, playful yet precise,” says Ann-Sofie Johansson, creative advisor at H&M.
