H&M Reissues 20 Years of Iconic Designer Collabs

October 22, 2024

H&M reissues its designer collaborations for the 20th anniversary of the initiative. Photo: H&M

H&M is celebrating a major fashion milestone with the 20th anniversary of its iconic designer collaborations. In a move towards sustainability, the brand is diving into its archives by partnering with pre-loved platforms like Sellby and a host of global vintage retailers.

It all began 20 years ago with a high-profile collaboration with the legendary Karl Lagerfeld. Since then, H&M has teamed up with an A-list roster of design titans, including Viktor & Rolf, Versace, and Moschino.

H&M Designer Collaboration Reissue

H&M's designer collaborations will be made avaialble with pre-loved pieces. — H&M’s designer collaborations will be made available with pre-loved pieces. Photo: H&M

To mark this special anniversary, the brand is re-releasing some of its most standout designs, including tutu dresses, band jackets, and oversized tees. These coveted pieces will be available at seven flagship stores around the globe, including Paris, London, and New York, this month. They will also arrive online at HM.com starting October 31st.

H&M’s curated collection of pre-loved pieces brings back some of the most talked-about styles from the past 20 years. Photo: H&M

But what’s driving this innovative approach? According to Jörgen Andersson, H&M’s creative director, it’s all about giving fashion fans a second chance to experience these unforgettable collections.

Moschino and Rabanne designs stand out from H&M's designer collection. — Moschino and Rabanne designs stand out from H&M’s designer collection. Photo: H&M

They say, “Through working with pre-loved pieces, we can bring these collections back to fashion fans giving them the chance to love these collections all over again, while introducing iconic fashion moments from H&M and the world’s top design talents to a new generation.”