Part two of H&M’s fall-winter 2025 collection has arrived, and it’s made for the night. Captured through the lens of Anthony Seklaoui, the campaign unfolds on dimly lit city streets where concrete glows and confidence reigns.
Models Vittoria Ceretti, Alex Consani, and Angelina Kendall channel the collection’s mood: sleek, cinematic, and irresistibly urban. This second drop dives into H&M’s “neon noir” vision. It’s a mix of leather, faux fur, and tailoring that blurs the lines between power and sensuality.
Think glossy black trousers, lace blouses, oversized blazers, and high-shine outerwear that catch the light just right. Each look transitions from day to night with effortless chic, reflecting a story of self-expression and control.
First unveiled during London Fashion Week, the H&M collection’s energy now comes alive in motion. Seklaoui’s nighttime portraits channel that runway moment. It’s sharp, moody, and full of movement.
It’s fashion built for the in-between hours, where the city becomes a catwalk and the rules fade into shadow. This drop is about showing up with edge, with intention, and with the kind of confidence that doesn’t need the spotlight to shine.
