Hailey Bieber is back, and the DKNY spring 2026 campaign feels cooler than ever. The model and entrepreneur returns as the face of the brand for another season, proving once again that she is the ultimate New York muse. This campaign is clean yet fashion-forward.
DKNY Spring/Summer 2026 Campaign
Shot by photographer Mikael Jansson inside an artist’s loft, the images nod to New York’s 1960s art scene. The inspiration is fame as an art form. Black-and-white portraits line the walls. Old-school TV screens flicker in the background. The mood is raw and creative.
Hailey wears sleek, city-ready looks that mix polish with cool edge. A cream trench layered over soft tailoring feels timeless. A cropped blazer with a pleated skirt adds uptown energy. Sporty black sets with DKNY logo bands bring downtown attitude. A leather jacket thrown over a minimal bodysuit turns up the heat.
The color palette stays focused on black, white, and soft neutrals. The vibe is effortless and strong, with structured handbags and logo straps finishing each look.
