Gwyneth Paltrow and her daughter Apple Martin are front and center in GapStudio’s fall-winter 2025 campaign, proving style can run in the family. The mother-daughter duo channel pure chic, modeling pieces that reimagine Gap classics for today.
Photographed by Mario Sorrenti and styled by Alastair McKimm, the campaign embraces intimacy and strength. The images capture quiet confidence, while the clothes speak volumes.
GapStudio Fall/Winter 2025 Campaign
Tailored coats in camel, sculptural denim jackets and dresses, fluid satin slips, and sharp poplin shirts define the collection. Pops of vegan patent leather add boldness, while a refined palette of blues, neutrals, and soft rose keeps everything versatile.
The Gap campaign’s narrative is about connection through style. For example, a shared closet, where past and present blur. Apple pulls inspiration from Gwyneth’s ’90s wardrobe, making it her own. The looks tell a story of memory, individuality, and empowerment across generations.
With Zac Posen at the creative helm, GapStudio Collection 03 celebrates nostalgia with a modern viewpoint.
