Gucci Eyewear zooms all the way in for its spring-summer 2026 campaign, and the result is pure statement energy. The new advertisement celebrates women through intimate close-up portraits that feel glossy and full of attitude.
Gucci Eyewear Spring/Summer 2026 Campaign
The inspiration is individuality, where every frame tells its own story. Photographers Blommers & Schumm capture each model up close, letting the Gucci sunglasses take center stage. The mood is confident and a little retro.
For women, the styles range from oversized square sunglasses with a metallic Gucci logo to sleek cat-eye frames in rich acetate. There are rimless cat-eye designs with gold-toned bamboo temples and crystal details that sparkle in the light.
A gold pilot shape with a bamboo top bar adds a heritage twist. Optical frames in classic tortoiseshell and bold black feel smart and chic. Each silhouette combines archival codes with a modern edge.
Stylist Tamara Rothstein pairs the eyewear with textured knits, faux fur, and signature GG prints.
