For the first time, the Giorgio Armani spring-summer 2026 campaign is set at the late designer’s home. This season is deeply personal, as it marks the final collection conceived by Mr. Armani himself. The images juxtapose relaxation and structure.
Giorgio Armani Spring/Summer 2026 Campaign
To capture this historic moment, top model Vittoria Ceretti returns as a face of the Italian brand. Photographed by Oliver Hadlee Pearch, the images feel like a dreamy peek into a hidden world.
The setting is pure magic: Armani’s actual residence and garden on Via Borgonuovo delivers elegance. Moving through these intimate halls, Vittoria showcases effortless luxury. Stylist Robbie Spencer highlights a mix of structured tailoring and fluid, free-flowing forms.
Standout looks include a charcoal-grey power suit with a giant floral lapel and a shimmering, sequined evening gown that is classic Armani. Because Vittoria has been an Armani face before, her presence feels natural and enduring.
For more from the label, see the Giorgio Armani Neve campaign.
