With the seemingly unstoppable rise of HoYoverse’s gacha-driven empire that covers Honkai Star Rail, Zenless Zone Zero, and the original king of gacha games Genshin Impact showing no sign of abating, we should probably get ready to find the brand appearing on more and more items you might see on your daily shop.
HoYoverse has teamed up with yfood – Europe’s leading ‘smart food’ brand to produce two limited edition flavors of its smart nutrition drink – Banana Peanut, which features the Genshin character Amber and Icy Coconut which is fronted by Qiqi saying, “These limited-edition drinks are not just delicious but also featuring a unique design and will be available for a limited time only.”
“Genshin Impact is committed to providing players with innovative experiences inside and outside the game. We hope the new flavors inspired by our beloved Genshin Impact characters will nourish our fans and players and help them get ready for more adventures in Teyvat and their daily life!” says Wenyi Jin, President, Global Publishing and Operations of HoYoverse.
“Genshin Impact’s open world, where players continually set out for unknown lands and uncover new mysteries, mirrors the innovation and exploration that yfood champions. Our products are designed to support this spirit of discovery,” adds Marco Raab, Chief Brand Officer at yfood.
yfood is teaming up with the cosplay world in an effort to promote the brand at the upcoming Gamescom in Cologne and has signed up prominent Genshin cosplayers to take part.
What is Smart Food?
yFood describes smart food as follows, “Nowadays, people want to eat simply but in a more balanced way. This is exactly the idea behind Smart Food – a new category of food with a full nutritional profile that can be consumed quickly and easily at any time. yfood is the market leader in the Smart Food category in Germany and is also growing fast in other countries.”
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