Fresh off the heels of its winter collection, For Love & Lemons returns with a Holiday 2025 story steeped in decadent winter romance. Shot by Camilla Akrans and styled by Linda Engelhardt, the campaign follows Bingbing Liu through a dreamlike estate where fantasy meets fashion.
For Love & Lemons Holiday 2025 Collection
Each frame feels like a still from a modern fairytale. Akrans’ lens moves from ivy-clad windows to grand staircases, capturing Bingbing in sculptural silhouettes and shimmering textures.
A red taffeta mini paired with matching tights and bow-accent heels hints at playful rebellion, while a black satin gown with sheer gloves channels sophistication. Elsewhere, a sparkling sequin slip dress catches the light like frost on glass, and a rose-trimmed mini swirls with soft femininity.
Accessories play a starring role, too. Veiled hats, pearl accents, and rosette details that double as love notes to classic glamour. The For Love & Lemons palette shifts from deep crimson to champagne sparkle to plush ivory, echoing the romance of winter nights and candlelit fêtes.
