The Fendi Spy Bag has made a return, and it’s cooler than ever. A favorite of the early 2000s, this cult-classic returns with a sleek update for fall-winter 2025. Redesigned by Silvia Venturini Fendi, the new Spy keeps its iconic twisted handles and soft leather look.
But now, it comes in a smaller size and features a secret pocket hidden under the flap, closed with a gold-trimmed button. It’s the kind of bag that holds stories, and maybe a few secrets.
Originally launched in 2005, the Spy was spotted on style icons like the Olsen twins and Nicole Richie. Fans loved its oversized silhouette and playful details. But it was the hidden coin purse that made it feel personal, like a fashion-forward diary you could carry.
This new campaign, shot by Stevie Dance and styled by Anna Trevelyan, features Amelia Gray, Gabbriette, and Xiao Wen Ju turning city streets into their runway. The portraits mix nostalgia with street-smart confidence, bringing the Spy Bag’s legacy into now.
Part of Fendi’s centennial “Fendi 100” collection, the bag honors the house’s past while pushing it forward. The Spy Bag is available now at select boutiques and on fendi.com.
