Emma Chamberlain is officially turning the sidewalk into her personal runway for the Stuart Weitzman spring 2026 “Concrete Paradise” campaign. This fashion shoot serves as an exploration of New York City through a black-and-white lens.
Photographed by Ned Rogers, the campaign follows the internet’s favorite it girl as she navigates the Upper West Side with a sense of joyful optimism. The aesthetic hits that perfect sweet spot between high-fashion grit and effortless cool, thanks to the vision of stylist Gabriella Karefa-Johnson.
Stuart Weitzman Spring 2026 Campaign
Emma serves major style inspiration while lounging on park benches, getting lost in the stacks at Westsider Books, and splashing through the city during a “Singin’ in the Rain” moment.
The real stars of the Stuart Weitzman campaign are the new additions to the VINNIE Sculptural Collection, which defines the season with sharp, angled heels and minimalist vibes. Key looks feature the 85-mm wedge slide and the ultra-trendy 50-mm wedge thong slide, along with wraparound thong sandals that scream spring.
“The campaign photo of me sitting on the bench surrounded by pigeons is one of my favorite images of me ever taken,” Emma shares.
