UGG tapped Elsa Hosk and Rina Sawayama to front its spring 2026 campaign, and everything looks golden. Shot against lush green lawns and sun-drenched plazas, the duo continues from UGG’s Fall 2025 ads, wearing the spring Golden collection.
The mood is juxtaposition. Familiar UGG comfort collides with warm-weather energy. Hosk drapes herself across granite in a plaid oversized blazer, wearing chunky clogs with socks as if dressing for both February and July at once.
UGG Spring 2026 Campaign
Sawayama also shows off poses, wearing a flowy and pale ensemble while modeling gold-strapped sandals flat against the grass.
The styles doing the work here are the Goldenstar Gleam, a suede adjustable sandal with serious platform presence, and the Goldenstar Wildwood, which layers metal buckles and CORDURA® fabric into something that reads streetwear and resort at the same time.
