In the Rabanne FAME perfume advertising campaign, the spotlight shines on the talented Elle Fanning, who was named an ambassador for the scent last year. The visual narrative unfolds with Fanning, a picture of elegance, draped in a blush pink dress that complements her charm.
Elle Fanning for Rabanne Fame Perfume Ad
The blonde star is seen lounging gracefully on a bed, holding an oversized version of the FAME perfume bottle, a design that cleverly nods to the brand’s legacy with its chainmail detail. This element is a subtle homage to Paco Rabanne’s renowned glittering chainmail dresses, bridging the gap between the brand’s illustrious past and its contemporary vision.
The campaign is further brought to life in an accompanying commercial, where the iconic David Bowie track “Fame” sets a rhythmic backdrop. This choice of music aligns perfectly with the perfume’s name and adds a layer of retro chic to the modern setting.
Fanning’s dynamic presence is captured through a series of costume changes, each reflecting a different facet of the Rabanne woman’s persona. Her movements are choreographed alongside a floating bottle of FAME, creating a mesmerizing dance that symbolizes the fragrance’s captivating essence.
At the heart of the Rabanne FAME Eau de Parfum is a celebration of the Parisian spirit, embodying a new era of femininity that Paco Rabanne champions. This perfume is a sophisticated blend of the purest jasmine, intertwined with the rich sweetness of succulent mango and rounded off with a deeply sensual creamy incense.
“I am thrilled to be an ambassador of a brand as iconic as Paco Rabanne. I was completely taken by the concept, and felt like it was a perfect fit and really reflects my personality. Being part of this new chapter was an immediate yes.”
Elle Fanning
“Multifaceted and multitalented, Elle Fanning couldn’t be a better choice as the face of FAME,” states Paco Rabanne Vice President Jérôme Leloup. “She embodies the very essence of Paco Rabanne’s ultramodern femininity, and we are very happy to have her as the ambassador for our new fragrance.”
