The European Gaming and Betting Association (EGBA) released its fifth annual Sustainability Report on Wednesday (July 9), detailing the significant contributions of its members to the European economy and their progress in promoting safer gambling and social responsibility.
The report highlights that EGBA members contributed €3.8 billion ($4.4b) in taxes across the EU and UK in 2024 while achieving record milestones in customer safety and sustainable practices.
In 2024, the EGBA, which is set to update its own anti-money laundering guidelines to match new EU regulations, sent 100 million safety messages to its European customers, marking a 48% increase from the previous year.
In addition, 69% of their customer base, equivalent to 26.7 million individuals, utilized safer gambling tools, with half of these users adopting them voluntarily. These tools, such as deposit limits and self-exclusion options, are said to reflect the industry’s commitment to fostering responsible gambling behaviors.
🚀 JUST RELEASED 🚀
We’re proud to share our latest Sustainability Report 2025, showcasing how our members are driving positive change across our industry and setting new benchmarks for safer gambling.
Read the press release & report: https://t.co/Wom9kNzKAP
1/5 #SaferGambling pic.twitter.com/kdvpycqvwQ
— EGBA (@EUgambling) July 9, 2025
Raise standards across the wider industry
“This year’s report shows our members are not only positive contributors to Europe’s economy but also setting industry benchmarks for safer gambling”, stated Maarten Haijer, Secretary General of the EGBA.
He continued, “We’re especially encouraged by the success of personalised safety messages, which our report shows to be positively impacting between 42% to 46% of customers showing high-risk behaviours. That’s genuinely meaningful progress that builds trust and helps raise standards across the wider industry.”
Haijer went on to praise EGBA members for their leadership in evidencing player protection credentials, not just focusing on commercial success.
However, he warned that continued progress can only be achieved by reinforcing strong frameworks and taking further punitive action against black market operators based outside Europe.
The report from the Brussels-based trade organization outlines EGBA members’ efforts to positively impact European society through three key pillars: safer gambling initiatives, social investments, and responsible business practices.
It also collates extensive data on several key market factors, such as customer demographics, use of safety tools, investments in sports and society, employment and diversity, and environmental performance.
All of this is done by monitoring the online operations of EGBA members in the EU and UK, tracking year-on-year results.
Image credit: EGBA
