Atletico Madrid manager Diego Simeone has recently been appointed as the official ambassador of Betinia, a sports betting and casino platform, as announced in a press release.
The brand focuses on using a loyalty journey inspired by a sports career path, allowing players to progress from beginner to amateur, and then moving on to professional, world-class and then legend.
The Soft2Bet team is proud to announce Diego Simeone as our new Betinia and Campobet brands ambassador!
Diego brings a new level of personalized player experience while representing the true sports passion and dedication that inspire Soft2Bet brands.#Soft2Bet #Betinia… pic.twitter.com/l27tqmxf2b
— Soft2Bet (@soft2bet_) January 8, 2026
Simeone has achieved plenty in the world of football as both a player and a manager. During his playing career, the Argentinian represented the likes of Sevilla, Atletico, Lazio and Inter Milan, while also winning 108 caps for Argentina.
His spell as manager of Atletico, however, has established Simeone as one of the finest coaches in the game. Since arriving in 2011, the club have broken the Barcelona / Real Madrid hegemony, winning La Liga twice as well as securing four European honours.
As part of the deal, Betinia will be launching a football manager game, which allows players to progress through a variety of challenges, all inspired by Simeone.
“With the experience created by Betinia, fans will be able to get directly involved in the tactical side of the game and see how decisions make a difference,” said Simeone following this announcement.
“The path to achieving my goals is based on the values I prioritise: discipline, hard work and tactical awareness to stay one step ahead.
“Diego Simeone represents everything football fans admire: intensity, belief and the desire to earn your success,” added the official brand representative from Betinia.
“That same spirit sits at the heart of Betinia. We are building an experience where progress feels real, loyalty is recognised, and players are rewarded for staying in the game. The same football game brings their football thinking into a manager’s journey that is competitive, engaging and built for the way supporters follow football today.”
This partnership between Betinia and Simeone will run throughout this year and beyond in a role which will offer a positive impact to the millions of users on the platform.
Featured Image: PRNewsfoto/Betinia
