Gucci takes us on a sun-soaked escape in its Gucci Lido 2025 campaign, starring actress Daisy Edgar-Jones. It’s where the sea breeze meets soft silhouettes. The dreamy visuals unfold across a Mediterranean sailboat, with shots by Jim Goldberg capturing moments that feel part vacation diary, part fashion fantasy.
Gucci Lido 2025 Campaign
Daisy joins David Jonsson and Aliocha Schneider, where they relax in easy outfits. Swimsuits are layered with striped shirting, GG-printed towels, and breezy cotton coverups. Each frame is sprinkled with playful scribbles like “salty sticky bliss” and “lost love,” adding a nostalgic touch.
Bold eyewear, vibrant silk scarves, and oversized totes in ocean tones round out the wardrobe. Signature handbags like the Softbit, GG Marmont, and Bamboo 1947 reappear in summer-ready textures like raffia and crochet.
The Gucci mood is casual yet polished. Think spontaneous dips in the sea, naps in the sun, and golden-hour strolls by the shore. Evenings slip into effortless style, with white tunics and linen shirts layered with sun-faded accessories.
