Boucheron turns fantasy into fine jewelry with its Winter Wonderland 2025 campaign. In this surreal holiday dreamscape, Daisy Edgar-Jones leads a cast of global stars through frost-kissed forests and golden deserts shimmering with iconic sparkle.
Each ambassador enters her own enchanted world, with the French Maison reimagining nature as a magical playground. Edgar-Jones, who previously fronted a Gucci campaign, shows two standout looks.
Boucheron Winter Wonderland 2025 Campaign
One features Plume de Paon, a heritage collection crafted in white gold, pearls, and diamonds. It’s feathery, ethereal, and full of grace. The second showcases bold Quatre Classique pieces in yellow, white, and pink gold with accents of brown PVD. Styled in a snow-white turtleneck and mini skirt, she radiates icy alpine glamour.
She’s joined by a magnetic lineup: Han So-hee, Mina, and Dilan Çiçek Deniz, each exploring her own winter escape. They range from snowy peaks to sun-drenched dunes. Throughout, Boucheron’s signature icons, the Quatre, Serpent Bohème, and Plume de Paon, appear like treasures unearthed in a dream.
