A ‘new prediction market experience’ has been launched by Crypto.com, called OG, which aims to give consumers a new way to trade, engage, and climb the leaderboard.
The company announced the news on Tuesday (February 3) and they explained how OG provides sports fans access to a range of CFTC-regulated sports event contracts, as well as additional event contracts across financial, political, cultural, and entertainment events.
In its explanation, the team say they’ve combined the accessibility of a consumer app, engagement features of a social media network, and ‘the rigor’ of an institutional-grade platform.
We’re excited to officially unveil the new era of prediction markets for sports fans with the launch of OG! Make your call now at https://t.co/X9D1s2StPQ.
Read more here: https://t.co/a2FrohML3B pic.twitter.com/6suaOYy1yL
— Crypto.com (@cryptocom) February 3, 2026
Speaking on its launch, Kris Marszalek, Co-Founder and CEO of Crypto.com said: “Crypto.com successfully built one of the largest brands and best app experiences in cryptocurrency during a period of hypergrowth amid a complex regulatory landscape, and now we will work to replicate this experience with OG in the prediction market space.”
The co-founder said they’ve experienced 40x weekly growth in their prediction market business over the last six months which he says warrants a concerted effort with a standalone platform.
“Our goal is to establish OG as the premier sports prediction market technology with the best customer experience.”
Crypto.com’s OG could become first prediction markets platform to offer margin trading
The app will aggregate market-driven probabilities into clear, updated forecasts to give a transparent view of what the crowd believes will happen next. It will also have a space for consumers to connect with other traders and share their opinions.
According to the press release, OG plans to provide access to Cyrpto.com | Derivatives North America’s (CDNA) margin prediction contracts offering through Crypto.com’s federally licensed futures commission merchant. They suggest this will be the first prediction markets platform to offer margin trading.
As part of the launch, Nick Lundgren has been named the CEO of the app. He also serves as Chief Legal Officer at Crypto.com and he led the company’s entrance into CFTC-regulated sports event contracts in December 2024. That said, the launch comes after Crypto.com pulled its prediction markets and sports contracts from nine states, following pressure from state regulators and government agencies. Critics argue that prediction market platforms like Crypto.com are essentially offering unlicensed sports betting under a different name.
Featured image: Crypto.com / OG via press release
