The Versace spring-summer 2024 campaign, as captured by Mert Alas, is a stunning tribute to the brand’s enduring charm and its bold march into the future. Anchored by the legendary Claudia Schiffer, whose presence evokes the iconic 90s supermodel era, the advertisements make a mark.
Versace Spring/Summer 2024 Campaign
Alongside the luminous Mona Tougaard and Loli Bahia, the campaign unfurls a narrative of dynamic contrasts, where the classical allure of vintage Versace ads meets the spirited determination of a new generation. The campaign follows up the resort ads captured by the sea.
In a blend of nostalgia and novelty, the collection features an array of exquisite designs that underscore the designer brand’s signature luxury.
The pink tweed sets encapsulate a playful yet sophisticated poise, while the green checkered gown, previously graced by Claudia on the runway, shows timeless elegance with a modern twist. The campaign also turns the spotlight on the Medusa ’95 small tote bag.
Donatella Versace’s enthusiasm for the campaign is palpable, as shared on her Instagram, highlighting the “new attitude and fresh personalities” of contemporary Versace faces. This selection of studio portraits celebrates the brand with beauty, empowerment, elegance, and a drive towards the future.
