Ferragamo turns family drama into high fashion for its spring-summer 2026 campaign. Christy Turlington leads the story as its magnetic matriarch, commanding every frame with supermodel power.
The new campaign, titled La Prima Impressione, plays like a film you cannot look away from. Directed by award-winning filmmaker Antoneta Alamat Kusijanović, it unfolds inside a sun-washed Italian villa where tension and style meet.
Ferragamo Spring/Summer 2026 Campaign
Christy anchors the cast, portraying the elegant force at the heart of the household. The inspiration traces back to Salvatore Ferragamo’s deep ties to Hollywood. Cinema lives in the brand’s DNA.
Creative Director Maximilian Davis honors that legacy while pushing it forward, shaping a modern wardrobe designed for a family of distinct personalities.
The key looks speak volumes. A sculpted double-breasted suit dress with sharp shoulders. A liquid gold satin blouse tied softly at the waist. Metallic stilettos finished with the iconic Vara bow. The woven Hug bag gets carried with calm authority as well.
Styled by Lotta Volkova, the mood strikes a balance between restraint and allure. with sleek sunglasses. glossy leather skirts and clean, confident tailoring.
For more from the brand, see Ferragamo’s fall campaign.
