Chloé just dropped its spring-summer 2026 Eyewear campaign, and it’s everything you’d want from the French Maison. It’s breezy, feminine, and impossibly cool. Following up the brand’s ready-to-wear campaign for the season, the eyewear collection leans into Creative Director Chemena Kamali’s free-spirited vision.
The inspiration is rooted in spontaneity and ease, with soft lines and vintage influences running through every frame. Three standout styles anchor the collection. Judy is a slim acetate pilot shape with refined metal accents that feels polished without trying too hard.
Chloé Eyewear Spring/Summer 2026 Campaign
Holly brings nostalgic energy through a subtle cat-eye silhouette paired with bold metal temples. Then there’s Uma, first spotted on the Summer 2026 runway, a retro metal frame with gradient lenses and an elegant top bar that balances structure with playfulness.
The Chloé campaign imagery captures it all beautifully. Shot against hazy, sun-washed coastal backdrops, models wear the frames with tousled hair, statement disc earrings, and textured knits in sorbet tones. The mood is golden hour at the beach with nowhere to be.
