Chiara Ferragni is stepping into her moment for the GUESS spring-summer 2026 campaign, and the energy is pure laid-back glamour. Shot by the Morelli Brothers, the new images mix classic GUESS glamour with a modern, social-first attitude.
One shot looks soft and dreamy. The next one snaps into focus with bold confidence. The theme is all about contrast, flipping between bright studio light and warm, golden tones that feel like a perfect sunset filter.
Ferragni delivers effortless glam as a Guess model in a sky-blue bodycon dress, relaxed denim styled with a sharp white shirt, and lightweight knit sets in pale, pretty shades. It’s clean, it’s flirty, and it’s a little bit powerful, too.
GUESS ties the story back to its iconic history, but the mood feels new. The styling hints at the classic Americana with a modern edge, where confidence is the real dress code. Accessories add that final touch, making every look feel styled but still easy.
Ferragni says it best: “It is a total honor for me to work with GUESS again almost 13 years after our first collaboration…The experience on set was special, and I will always carry it with me.”
