Chanel makes dressing up look like an art form in its cruise 2026 campaign. Shot by Mario Sorrenti, the story unfolds by the water with models Alix Bouthors, Ida Heiner, and Xu Wei. Their images channel a world where hotel life meets timeless elegance.
Chanel Cruise 2026 Campaign
It’s that fantasy of slipping into something chic just because you can. Inspired by the imagination of hotel life, the collection celebrates the joy of style from sunrise to cocktail hour.
Think silk satin scarves, sequined suits, crochet textures, and fluid silhouettes that move with the breeze. The Chanel color palette drifts between soft ivory, shimmering black, blush rose, and sun-washed neutrals, echoing the serene blues and greens of the lake.
Every shot feels cinematic. It’s like a weekend escape with no checkout time. Chanel’s signature polish meets a relaxed attitude, creating a wardrobe that’s both chic yet playful. Whether reclining on a boat or strolling a sunlit promenade, each look captures the pleasure of dressing beautifully.
