As reported earlier, it took Nike over a year to showcase their megastar Caitlin Clark since her signing with the company.
What a big, huge mistake!
On Sunday, the sports apparel company dropped a video for Caitlin’s upcoming Nike Kobe sneaker that goes on sale Monday morning.
On Monday the Caitlin Clark shoe sold out in less than one minute!
The video is epic.
Nike captioned the X post: “When @caitlinclark22 laces her new Kobe 5 Protro PE she steps into a new dimension. Noise fades, focus hits, and all that’s left is her drive to dominate. Available 6.30 on SNKRS in select regions.
When @caitlinclark22 laces her new Kobe 5 Protro PE she steps into a new dimension.
Noise fades, focus hits, and all that’s left is her drive to dominate.
Available 6.30 on SNKRS in select regions. pic.twitter.com/wDjgoHMcD0
— Nike Basketball (@nikebasketball) June 29, 2025
In case you were wondering… The ad promotes the “Mamba Mentality” that Kobe Bryant displayed in his relentless pursuit of excellence, hard work, and resilience. It was coined by Kobe Bryant himself. The nickname was influenced by Quentin Tarantino’s “Kill Bill” classic, which portrays the black mamba snake as an assassin.
The ad includes a shot of Caitlin Clark with the Mamba snake eyes.
The shoe went on sale this morning. It sold out in less than a minute!
WOW!
Caitlin Clark’s new Kobe Player Edition shoe sold out in less than a minute pic.twitter.com/INOuRshBbL
— Clark Report (@CClarkReport) June 30, 2025
Has this EVER happened with a female athlete before?
Nike sold out of Caitlin Clark’s first shoe in 10 minutes pic.twitter.com/kNHmy4CQnk
— DraftKings (@DraftKings) June 30, 2025