Beyoncé is owning denim. In the final chapter of Levi’s year-long REIIMAGINE campaign, Queen Bey drops the mic (and the fit) in “The Denim Cowboy,” a short film that blends ‘80s ad nostalgia with sharp, modern glam.
Beyoncé x Levi’s Denim Cowboy Campaign
Styled in head-to-toe crystal-encrusted denim, Beyoncé debuts the BEYONCÉ x LEVI’S® collection with Western edge and undeniable style. Her signature look? The Western Crystal ‘90s Shrunken Trucker jacket ($250) paired with the new 501® Curve jeans ($150), a reengineered icon built to hug curves while keeping that timeless straight-leg vibe.
The film, soundtracked by an exclusive version of “Levii’s Jeans” from her Grammy-winning Cowboy Carter album, stitches together earlier campaign moments including “Launderette,” “Pool Hall,” and “Refrigerator”. It becomes a final, cinematic drop.
Shot by Grammy-winning director Melina Matsoukas, it’s a power move. Available now on Beyoncé.com and globally August 7 on Levi.com and in select Levi’s® stores, the collection also includes two full denim sets ready for your own main-character moment.
