Balmain’s Holiday 2025 campaign is all about the moments before the magic. Photographed by John Yuyi and creatively led by Ezra Petronio and Lana Petrusevych, the story unfolds in a luxe hotel suite.
It’s a celebration of that delicious pause, the one right before stepping into the night. It’s when energy builds, heels click, and the air is thick with possibility. Set behind closed doors, the shoot captures the chemistry of friends and lovers getting ready.
Balmain Holiday 2025 Campaign
Think dim lighting, deep shadows, and movement that feels both spontaneous and staged. The Balmain fashion is sharp, sensual, and full of contrast. A lilac pleated dress swirls mid-pose, playful and light.
Sculptural blazers and oversized belts command the room, while tailored coats and sleek boots add edge. In a marble bathroom, the vibe turns cool and commanding with strong silhouettes in ivory, black, and checkered prints.
It’s fashion that flirts with drama but isn’t too flashy. The entire shoot pulses with anticipation that’s stylish, cinematic, and intimate. Balmain turns the quiet before the party into the main event, proving that what happens before the night out might just be the best part.
