Anya Taylor-Joy, brand ambassador for Jaeger-LeCoultre, appears in a video marking the North American debut of the ‘Reverso Stories’ exhibition. She elegantly narrates the journey through the exhibition, showcasing the Reverso watch’s nine-decade legacy since its inception in 1931.
Recognized for her role in a fall 2023 film for Jaeger-LeCoultre and as the face of Dior’s holiday campaign, she dazzles in Manhattan for the video. Dressed in a stunning, plunging black dress, Taylor-Joy leads viewers on a discovery tour, evoking a sense of time travel to the 1930s.
Anya Taylor-Joy – Jaeger-LeCoultre Reverso Stories Exhibition
“I feel like I’ve been transported in time – back to the 1930s when the Reverso story began on the wrists of polo players,” she remarks. Her narrative weaves through the exhibition, highlighting the Reverso’s rich heritage and the craftsmanship behind this iconic timepiece.
The exhibition focuses on the fusion of artistry and precision in the Reverso, showcasing high complications, enameled creations, and gem-set pieces. She wears the Reverso One Duetto Jewellery in the film, a piece that mirrors her natural allure with 335 grain-set diamonds adorning its case-back and framing the dial.
The blonde star’s insights into the Reverso’s design elements, such as its back-to-back dial and the concept of multiple watch faces, highlight the timepiece’s avant-garde appeal, even after 90 years. “You can have two or three or even four different watch faces that show this complex idea of time,” she notes.
Reflecting on her experience, Taylor-Joy concludes with a profound understanding of Jaeger-LeCoultre’s stature in the watchmaking world: “When you are walking around here, you really understand why Jaeger-LeCoultre is considered the Watchmaker of Watchmakers.”
Anya Taylor-Joy at the Comic Con Experience 2023
Anya Taylor-Joy shifted gears to another high-profile appearance, this time in São Paulo, Brazil. On November 30th, 2023, at the 10th edition of Comic Con Experience in São Paulo, the actress graced the Omelete stage in a striking all-white crop top and skirt ensemble. There, she promoted the upcoming ‘Furiosa: A Mad Max Saga’ film.
