Mango’s latest project, The Mango Box, brings British style icon Alexa Chung into the spotlight. The series aims to tackle some of the most common fashion clichés, guiding viewers to explore their personal style. In its debut episode, Alexa reflects on why the idea of dressing for your age is outdated and more.
The Mango Box Episode 1
Shot across London’s urban streets, the campaign offers a visual story brimming with contemporary style. In the first look, Alexa sports a utilitarian, short parka with contrasting trim, paired effortlessly with a fringe skirt and leather loafers.
For the second outfit, Alexa channels vintage-inspired glamour with a cropped tweed jacket layered over a puff-ball mini skirt. The ensemble is styled with heeled ballerina pumps and a small velvet bag, evoking a nostalgic yet modern aesthetic.
Finally, Alexa stuns in a structured wool coat that flows gracefully as she walks. A strapless mini dress with corset-inspired details complements the Mango look.