MSNBC host Rachel Maddow has lost a stunning quarter of her TV watching audience since the 2024 election.
It’s easy to see how this happened. You can only lie to people so many times before they just walk away from you. Rachel pushed the Russia collusion hoax and every other anti-Trump conspiracy she could find for years and her audience hung in there with her, hoping that the final bombshell was just around the corner, but it never came.
The final straw seems to be the election itself. Maddow and her network assured their viewers that there was no way Trump could win again. Then he did. Many of her viewers obviously felt betrayed.
FOX News reports:
MSNBC’s Rachel Maddow sees double digit ratings drop since Trump’s win
Rachel Maddow has shed roughly a quarter of her viewers since President Donald Trump prevailed on Election Day, marking the second time that a Trump victory turned into a loss for MSNBC’s most popular host.
“The Rachel Maddow Show” averaged 2.3 million viewers from the start of 2024 until Election Day but has shed 22% for an average audience of 1.8 million from Trump’s victory through March 7.
The decline is even more dramatic among the advertiser-voted demographic of adults aged 25-54, as “The Rachel Maddow Show” has lost 29% in the critical category when comparing her post-Election Day audience to 2024’s total before Trump’s decisive win over then-Vice President Kamala Harris.
Maddow has also dropped 24% among both total viewers and the key demo when comparing the first two months of 2025 to her audience during the first two months of 2024, indicating that MSNBC viewers aren’t as interested as they were when former President Biden occupied the White House.
Remember her rant about the firing of Joy Reid? That appears to have backfired.
Rachel Maddow’s rant at MSNBC bosses appears to have backfired spectacularly as 5M viewers fled the news program in a massive 22% ratings slump.
The @Maddow Show dropped from 2.3M viewers to 1.8M viewers since the election of President Donald Trump…https://t.co/vK4Aic1dHa— johnny dollar (@johnnydollar01) March 14, 2025
MSNBC is in an awful situation. It seems like any of the hosts could be cut at any time.
