Hermès unveils its spring-summer 2025 campaign with striking visuals that merge fashion with surreal artistry. Titled “The Endless Line,” the campaign transforms simple linear forms into a poetic interplay between movement, structure, and the natural world.
Hermès Spring/Summer 2025 Campaign
Captured by Nathaniel Goldberg, the images feature Ella Mccutcheon, He Cong, and Mathieu Simoneau, set against expansive skies. The campaign’s imagery explores continuity, illustrating how a single line can evolve.
This ranges from silk scarves billowing in the wind to the delicate curves of chain-link jewelry. Models appear in unexpected compositions, their silhouettes interacting with oversized objects. Whether walking along thin platforms or reclining against abstract structures, their presence reinforces the theme of infinite motion.
Styled by Rae Boxer, the collection highlights fluid tailoring, effortless outerwear, and statement accessories. Iconic printed scarves, structured jackets, and chunky metal cuffs reflect Hermès’ signature refinement.
