Balmain enlists French icon Laetitia Casta as the face of its spring-summer 2025 campaign. Captured by Juergen Teller under the artistic direction of Ezra Petronio, the campaign unfolds in creative director Olivier Rousteing’s home, blending intimacy with opulence.
Balmain Spring/Summer 2025 Campaign
The collection highlights structured jackets with angular shoulders, draped silk dresses, and the pairing of t-shirts with denim, cinched at the waist with striking bustier belts. Accessories take center stage, including the lipstick-heeled pumps and the standout Anthem Bag. It’s a soft leather piece cinched with a buckle belt for a unique look.
Casta exudes the duality of the Balmain woman, both soft and powerful, posing against contrasting backdrops of luxurious interiors and raw elements. She effortlessly channels the brand’s signature Parisian allure in a bold red suit with sculptural shoulders or a black, gold-detailed ensemble.
“I wanted to paint the many shades of my contemporary muse: confident and fearless, empathetic and spontaneous, free and approachable, yet extraordinarily chic even when she dares,” Rousteing shares.
