Gucci returns to simplicity for its fall-winter 2024 campaign, resulting in a lesson in understated elegance. Softly lit images, lensed by photographer David Sims, put the spotlight squarely on creative director Sabato De Sarnos’ designs.
Gucci Fall/Winter 2024 Campaign
The star of the show? The new Gucci B Bag is an oversized accessory inspired by a mid-1950s archival design. With its medium-length shoulder strap, this bag is a modern take on a timeless classic.
But the B Bag isn’t the only accessory making waves. The Marmont and Jackie bags also stand out in the images as well as the new Milano.
Models Loli Bahia, Jiahui Zhang, and Alaato Jazyper show off the collection, styled by Alastair McKimm. Roomy coats, lace-adorned slip dresses, and leather shorts all make an appearance, showcasing the versatility of Gucci’s latest offerings.
This latest campaign follows Gucci’s recent Horsebit fine jewelry lineup, which saw the brand’s iconic equestrian motif reimagined in sleek, modern pieces.
