Tommy Jeans from Tommy Hilfiger reinvigorates the essence of classic American cool with its spring 2024 campaign. It’s a collection that sings an ode to the throwback era while standing firmly in the modern day.
Tommy Jeans Spring 2024 Campaign
In a series of images that Tyrell Hampton captures, the iconic 90s fashion brand is given a new look with a nod to the past, intertwining preppy aesthetics with the relaxed essence of sports streetwear.
The spotlight shines on updated varsity jackets, a nod to the collegiate spirit that has long been a cornerstone of American fashion heritage.
The Tommy Jeans collection offers a blend of sophistication and laid-back charm for women’s selections. The lineup includes figure-flattering mini dresses, versatile denim, and tailored jackets, perfectly crafted to cater to the dressy casual aesthetic.
This campaign showcases the diverse expressions of style, thanks to the collective efforts of British model Mia Regan, Berlin-based artist Kicki Yang Zhang, British model Kit Price, French designer Dahana De Caro, and Dutch model Nelson Gariba.
As an extension of the label’s journey, the Spring 2024 collection builds upon Tommy Hilfiger’s successful holiday advertisements, showcasing a continuity of its Americana aesthetic.
