Timeless quality, luxury materials, intricate, delicate designs and a sustainable ethos are characteristics that tend to be associated with high price points and unattainability — especially in the jewellery industry. And that is doubly true when those jewels are worn and loved by celebrities. This is where Hong Kong-based brand Linjer is changing the game. Built on an ethos of accessible luxury, they’ve done away with the usual supply chain that contributes to massive price markups. Instead, they partner with manufacturers to sell the very best quality materials directly to customers online. This means Linjer can keep its costs low — up to 50% lower than the luxury market, according to the brand. In fact, on each product page, you can compare how much you’ll be saving at Linjer compared to other big brands. For example, their most expensive piece, the Solitaire Diamond Ring in white gold, sells for £786 compared to the estimated GBP retail value of £1,780
