Gucci just handed the internet something to talk about. Kate Moss and Emily Ratajkowski front Gucci’s newest campaign, each carrying a bag that makes an accessory feel like an obsession.
Gucci Bag 2026 Campaign
Kate commands attention with the Borsetto, available in GG Canvas, brown suede, and black leather. Meanwhile, Emily clutches the Giglio, presented in dark brown, black, and classic GG Canvas. Both models look smoldering in the images.
Shot by Mert & Marcus, the GG print bleeds from the bags into the clothing, into the background, until the entire world becomes Gucci. Artistic director Demna shapes the visual identity with a singular focus: desire.
Stylist Dogukan Nesanir moves between stripped-back black and total monogram immersion, letting each woman’s energy guide the look. The connection runs deeper than the campaign. Both Kate and Emily walked the Gucci fall 2026 runway in Milan last month, to much fanfare.
For more glamour, discover Gucci’s spring 2026 eyewear collection.
