Bella Hadid and her fragrance brand Orebella are back, and this time, they brought jasmine. Jasmine Blues is the brand’s sixth skin parfum. The campaign imagery says it all. Bella drifts across white linen, surrounded by wildflowers and still water, dressed in lace with a pearl choker at her throat.
Orebella Jasmine Blues Parfum Campaign
The fragrance itself opens with bergamot, jasmine, and blue lotus for a fresh but not too sharp scent. Then it softens. Rose and clove blossom drift in, before the whole thing settles into gentle musky and woody base notes.
What makes Jasmine Blues different is the formula, according to Orebella. Alcohol-free and oil-based, it clings to the body and evolves slowly throughout the day. Shake the bottle to activate the bi-phase blend of scent and nourishing oils.
The parfum is available now on Orebella’s website, with Ulta rollout beginning April 5. Elsewhere, Bella recently starred in the debut REVOLVE Los Angeles campaign with smoldering looks.
