Furla’s spring-summer 2026 campaign has the Italian fashion brand launching Last Summer in Ostuni. It’s a cinematic story set against the whitewashed walls and blazing blue skies of Southern Italy. It looks like a short film you wish you could step inside.
Furla Spring/Summer 2026 Campaign
Developed with a former Netflix story editor, the concept flips the tired “will they, won’t they” trope completely on its head. Instead of romantic tension, it leans into friendship, self-discovery, and the quiet courage it takes to choose a smaller, more honest dream over the one you thought you wanted.
Photographer and director Tom Craig captures model Lia in a series of sun-drenched, free-spirited images that feel effortlessly alive. Hair blowing in the sea breeze, head thrown back mid-laugh. The whole thing radiates joy without trying too hard.
Stylist Alessia Vanini dresses her in soft summer palettes that let the bags shine. A cobalt blue structured top-handle, a zesty yellow shoulder bag, a terracotta circle crossbody, and a punch of citrus stand out in the shots.
