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ChatGPT rival gets more free features as ads arrive

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Anthropic has upgraded Claude’s free tier, adding features previously reserved for paying users. The timing comes as OpenAI prepares to introduce ads into ChatGPT, highlighting the different paths the two AI rivals are taking.

To start off, free Claude users can now create and edit files directly in the chatbot. Yes, Excel spreadsheets, PowerPoint presentations, Word documents, and PDFs are now real, supported formats in the free platform. The feature runs on Anthropic’s Sonnet 4.5 model, which is known to power Claude’s productivity tools.

What’s more is that connectors are now also available without charge. This integration links Claude to third‑party services such as Canva, Slack, Notion, Zapier, and PayPal. Free users can now automate workflows and connect conversations with external platforms.

Then, there’s the obvious upgrade of skill. The company now lets users teach Claude to complete specific tasks in repeatable ways. Now, Claude can handle structured processes more efficiently by loading folders of instructions, scripts, resources, and more.

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Other upgrades include longer conversations, interactive responses, and improved voice and image search. Together, they make Claude’s free tier more capable and closer to the paid experience.

Anthropic’s announcement appears timed to contrast with OpenAI’s move to add ads in ChatGPT’s Free and Go tiers. Claude’s update ended with the tagline “No ads in sight,” reinforcing the company’s promise to keep its chatbot ad‑free.

The rivalry has even spilled into the realm of marketing. Anthropic ran a Super Bowl ad poking fun at OpenAI’s monetization strategy, positioning Claude as a more independent alternative.

For savvy AI users out there, the changes mean more choice. ChatGPT’s free tier will soon include ads, while Claude’s free tier now offers expanded tools without cost. Paid Claude plans still include higher limits and faster performance, but the gap between free and paid has greatly narrowed.

Anthropic’s move signals a clear strategy: attract users by offering more utility without advertising. Free tiers are becoming battlegrounds for user loyalty and frankly, a testing ground on monetisation within things we consume on a daily basis.

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