Irina Shayk is officially taking over the season, bringing her high-voltage energy to the Ermanno Scervino spring 2026 campaign. Fresh off a bold, leather-heavy cover story for V Magazine, the supermodel is now exuding Italian elegance through a lens of self-aware femininity and sheer attitude.
Lensed by photographer Mikael Jansson, the campaign captures an intimate, lived-in world where light and shadow play across sun-drenched architectural patterns. With styling by Anastasia Barbieri, the visuals transition between vibrant color and black-and-white.
The collection’s design language centers on an innovative indigo print that mimics the texture and memory of worn denim on precious, transparent fabrics. Key looks range from rigorous masculine suiting and ties to men’s-style pajamas reinterpreted with femininity.
Architectural geometric patterns and ceramic-inspired inlays add a layer of Tuscan craftsmanship to every silhouette. It is a masterful balance of experimentation and pure, unadulterated luxury.
