Jimmy Choo’s spring 2026 campaign is a daydream with sharp edges, and you can feel it in every frame. Titled Les Fleurs, the new women’s story lands right at the tension point where reality meets fantasy, and soft petals meet brutalist lines.
It’s a bold take on the brand’s Future Feminine theme, where modern femininity is never just one thing. Starring model Kiki Willems, the campaign is shot by Quentin de Briey and styled by Jane How.
Jimmy Choo Spring/Summer 2026 Campaign
Set against London’s iconic Barbican, Kiki glows in a world of raw concrete, tiled walls, and oversized blooms that look almost unreal. Those larger-than-life flowers first appeared at Jimmy Choo’s Spring 2026 Milan Fashion Week presentation, inspired by peonies from Creative Director Sandra Choi’s garden in Somerset.
The color palette is a chic clash of powdery pastels, fresh mint, soft denim tones, and deep, glossy shades that feel like twilight. Key hero Jimmy Choo styles include the SUNNY trainer and FAIZ pump in bespoke patterned lace, plus the MIMMI slingback with a corsage detail.
Utilitarian glamour returns with the BIKER boot, while the new IVY loafer and pastel BAR holdall add cool polish. Even suede plays tricks, printed with a denim illusion on the SCARLETT pump and CINCH bag.
