Bvlgari is turning up the heat with its new Serpenti Icon campaign, a glossy celebration of one of the house’s most hypnotic symbols. Starring global ambassadors Anne Hathaway and Priyanka Chopra Jonas, the images feel just a little bit dangerous in the best way.
Bvlgari Serpenti 2026 Campaign
Shot by photographer Chris Colls and styled by Erin Walsh, the Bulgari campaign puts the spotlight exactly where it belongs: on Serpenti’s sleek curves and fearless sparkle.
Priyanka appears in a rich brown dress with a sculptural neckline, wearing stacked gold bracelets, rings, and a striking Serpenti-style necklace that drapes like a jeweled whisper.
Anne keeps it cool in a fitted, deep green top, paired with bold gold jewelry and a Serpenti watch that gleams against her wrist. Her hair is swept back with a smooth side part, giving the whole moment a clean, futuristic edge.
There’s also an accompanying video that brings viewers behind the scenes. It shows both stars on set, looking glamorous, confident, and completely in control.
