Fanatics has officially gone all in on prediction markets as it announces its launch into the controversial world through ‘Fanatics Markets.’
The platform is built to let people trade on the moments within sports, finance, and culture. It was at the end of November when the CEO, Michael Rubin, was interviewed on CNBC and teased the announcement, but the actual launch has come sooner than people may have thought.
According to the brand, the prediction market “gives them a safe and fun way to pick a side and potentially profit on the outcomes that matter most, whether that’s a sporting event, the Oscars, an election, or a cultural moment.”
How Fanatics Markets works. 👇 pic.twitter.com/qkrazUN6F7
— Fanatics Markets (@fanaticsmarkets) December 3, 2025
The markets and pricing will be offered by Crypto.com and this new leap comes after Fanatics acquired Paragon Global Markets in July 2025, with this being federally registered as an introducing broker with the CFTC.
It appears not everyone will be able to utilize the prediction market though, as the Fanatics Market X page (formerly Twitter) states players must be 21 and over in the bio.
Powering Up Predictions! We’re excited to announce our next prediction markets partnership with Fanatics as they launch @Fanatics Markets – the first Fan-Led Prediction Market at the Intersection of Sports, Finance, and Culture.
Read more: https://t.co/rd4KymEOIW pic.twitter.com/LBMUVBlUeI
— Crypto.com (@cryptocom) December 3, 2025
Announcing the launch, Travis McGhee, Global Head of Predictions at Crypto.com, said: “Crypto.com was the first to launch sports prediction markets, and our reach continues to grow through innovative partnerships with top-tier platforms such as Fanatics.
“We could not be more proud to be the partner of choice for Fanatics, and together we will provide fans with a safe and compliant way to access prediction markets.”
While Fanatics Betting and Gaming CEO, Matt King, added: “Now, with Fanatics Markets, we’re giving fans a safe, intuitive and rewarding way to engage with the moments that move sports and culture, and to pick a side and profit along the way if their prediction is correct.”
Fanatics prediction market can only be used by those 21+
The new market app will launch in 10 states with these including: Alaska, Delaware, Hawaii, Idaho, Maine, New Hampshire, North Dakota, Rhode Island, South Dakota, and Utah.
However, the following states will see the launch soon: Alabama, California, Florida, Georgia, Minnesota, Mississippi, Nebraska, New Mexico, Oklahoma, Oregon, South Carolina, Texas, Washington, Wisconsin. A social media post from the brand states these states will be “coming sooner than you think.”
This is a major brand that already holds dominance in the sports betting space, that has now made the move to introduce prediction markets. Previously, the industry has been focused largely on two companies that solely offer those markets, Kalshi and Polymarket.
Not everyone agrees with this new form of betting either, as several state regulators have made their feelings known about prediction markets. Maryland, for example, became the latest state to warn licensees about offering prediction markets on November 19.
Now, however, if more large operators start introducing these offerings, the state regulators may be urged to continue discussions on the topic.
Featured Image: Via Fanatics Markets X post
