A lantern in the sky. A spark in the snow. Louis Vuitton’s Holiday 2025 campaign, Le Voyage des Lumières, is here, and it’s pure magic. Inspired by light as a symbol of connection and celebration, the campaign follows a dreamlike path from LV’s historic Asnières atelier to snowy peaks and city rooftops.
Louis Vuitton Holiday 2025 Campaign
Shot by photographer Jonas Lindstroem, the images feel cinematic yet intimate, mixing surreal skies with golden warmth. Styled by Victoria Sekrier, the looks are cozy, polished, and purposeful.
Think sculptural coats, winter knits, and soft tailoring. They are all grounded with signature accessories. Louis Vuitton pieces include the monogrammed Speedy and Keepall bags, the Capucines, shimmering Color Blossom jewelry, and a fluttering printed silk scarf that almost steals the scene.
The message? Holiday wonder is meant to be shared. Whether under city lights or beside a fire in the snow, Louis Vuitton invites you to give and glow with intention. Already dreaming of what’s next? LV’s cruise 2026 campaign serves up medieval-inspired style.
