Louis Vuitton’s cruise 2026 campaign feels like stepping into a modern fairy tale.
Shot by photographer Jamie Hawkesworth, the series stars models including Charlotte Boggia, Ella Dalton, and Sascha Rajasalu wandering through sun‑drenched stone ruins like rock‑royalty travelers.
Louis Vuitton Cruise 2026 Campaign
Designed by Nicolas Ghesquière, the collection mixes medieval echoes with glam‑rock sparkle, creating a world where fantasy and fashion collide. The clothes tell the story first. Capes with flame‑like patterns, embroidered mini dresses, and glimmering metallic pieces show off the Middle Ages–meets–modern mood.
Soft leathers add a grounded feel, while bold Louis Vuitton textures bring a theatrical touch. The models look powerful yet dreamy, framed by golden light and ancient architecture. Accessories carry the magic even further.
The reimagined Side Trunk and new Multipass bags appear throughout, styled with crystal‑studded boots and bold jewelry that glints in the sun. Everything feels mystical, lustrous, and full of movement. The vibe of the images is warm, romantic, and slightly rebellious.
