London comes alive in Burberry’s Back to the City, a film and portrait series that captures its energy, elegance, and unmistakable skyline. Models Nora Attal and Bemi Orojuogun ride the city’s iconic red double-decker bus, passing landmarks from the National Gallery to the London Eye.
The backdrop is pure London. There are historic streets, crisp light, and a rhythm that never stops. Chief Creative Officer Daniel Lee calls it a love letter to the city’s personality, woven directly into Burberry’s fall 2025 collection.
Burberry Back to the City 2025 Campaign
Attal steps out in a rich burgundy trench, sharp ivory coat, and the brand’s signature check, styled with equestrian-inspired boots and the new Strand bag. Orojuogun, a social media favorite, radiates warmth in a geometric capelet layered over deep denim.
Heritage meets modernity in every frame. The Fitzrovia trench, wool tailoring, and silk blend checks blend with fresh designs like the Highlands shoulder bag and Cotswolds tote. Cavalier boots, Cadet loafers, and Rogue soles anchor the looks in timeless craftsmanship.
With Angelo Pennetta behind the lens and a city in constant motion, Back to the City is an ode to the London spirit, told from the top deck of a bus.
