35+ Best Non-Prime Day Deals Better Than Amazon in 2023

Prime Day is back for another summer sale season, bringing Prime members amazing discounts on everything from beauty to electronics. But, if you don’t have a Prime membership—or would rather shop outside retailers—you can still save, thanks to dozens of independent stores, which are hosting their own version of Prime Day (also known as Black Friday in July). 

This week, save anywhere from 20 to 70 percent off when you shop retailers such as Tula, Murad, Avene, Wayfair, Avocado Mattress, OLIPOP, and more. Plus, if you’re a customer with early access to the Nordstrom Anniversary Sale, you can start shopping the annual sale as soon as July 11 for even more savings. 

Check out more epic July sales and deals—all curated by W+G editors—here.

Not sure where to even start? We put together a list of over 30 of the best non-Prime Day deals and sales—including several things we’re eyeing this summer sale season—ahead. 

The best non-Amazon Prime Day deals

Tula: July 9-16

Deal: 20% off site-wide: Use code SHOPDIRECT20

If you don’t have Amazon Prime, you can still reap the benefits of Prime Day sales when shopping at Tula. From July 9 through July 16, the popular skincare brand is offering 20% off sitewide, including best-sellers such as the Glow + Get It Cooling & Brightening Eye Balm and Protect + Glow Daily Sunscreen Gel broad Spectrum SPF 30.  

What we’re buying: Glow + Get It Cooling & Brightening Eye Balm (was $30, now $24), Protect + Glow Daily Sunscreen Gel broad Spectrum SPF 30 (was $38, now $30), Triple Vitamin C Serum (was $56, now $45), Radiant Skin Brightening Serum Skin Tint Sunscreen Broad Spectrum SPF 30 (was $40, now $32).

Zappos: Throughout July

Deal: Varies

Zappos’ Summer Clearance sale is here, which means piles and piles of shoes are on sale!

What we’re buying: It’s the summer of tennis and hot girl walks, so we’re eyeing these tried-and-true Asics Gel-Dedicate 7 Tennis Shoe (originally $80, now $63), which provides reliable support and supreme comfort—whether you’re on the court or taking a walk with your pup. While they’re designed for tennis players (making them ultra springy), we love wearing them as everyday shoes, too. The Solution Swift FF Tennis Shoe (originally $110, now $90) is another bouncy tennis shoe that’s know for its lightweight design.

Ritual

Deal: 25% off your first month using the code SUMMER25 

Ritual is known for putting traceability and transparency front and center with all of its vitamins and supplements. Its easy-to-cancel subscription service means to can start and stop whenever you want.

What we’re buying: You can’t go wrong with the multi-vitamins. And definitely probitoics for gut health.

Three Ships: July 9-16

Deal: 20% off site-wide: Use code SHOPDIRECT20 

Stock up on Three Ships skin care, including the brand’s coveted Skin Hero Bakuchiol + Calendula Bio-Retinol Serum and Mushroom Hyaluronic Acid + Vitamin C Serum, which are now 20% off when you shop their Prime Day adjacent sale from July 9 through July 16. 

What we’re buying: Skin Hero Bakuchiol + Calendula Bio-Retinol Serum (was $38, now $30), Dew Drops Mushroom Hyaluronic Acid + Vitamin C Serum (was $38, now $30), Brighter Days Red Algae + Avocado Biodegradable Eye Masks (was $32, now $26). 

Murad: July 9-16

Deal: 20% off site-wide: Use code SHOPDIRECT20

We love a Murad sale and, this month, you can score 20% off all of its best-sellers when you shop their Prime Day adjacent sale from July 9 through July 16. This week, we’re shopping the Targeted Wrinkle Corrector—which is one of the brand’s best-sellers—the Rapid Dark Spot Correcting Serum, and the Deep Relief Acne Treatment. 

What we’re buying: Targeted Wrinkle Corrector (was $79, now $63), Rapid Dark Spot Correcting Serum (was $83, now $66), Deep Relief Acne Treatment (was $45, now $36).

Avene: July 9-16

Deal: 20% off site-wide: Use code SHOPDIRECT20

French drugstore brand Avene (yes, the brand we’ll stock up on when we’re in Paris…) is also offering a non-Prime Day sale this week with 20% off site-wide from July 9 through July 16. Stock up on the brand’s beloved skin cleansers (such as the Cleanance Cleansing Gel), anti-aging formulas, and more. 

What we’re buying: RetrinAL CERAMIDE Lipid-Replenishing Balm (was $76, now $61), Cleanance Cleansing Gel (was $30, now $24), Cicalfate+ Hydrating Skin Recovery Emulsion (was $34, now $27).

Rene Futerer: July 9-16

Deal: 20% off site-wide: Use code SHOPDIRECT20

This week, you can also save 20% off of Rene Futerer formulas, including the brand’s popular Triphasic Strengthening Shampoo which is designed to revitalize and strengthen strands, when you shop the brand’s site-wide sale from July 9 through July 16. 

What we’re buying: Triphasic Strengthening Shampoo (was $38, now $30), Head Spa Complexe 5 Stimulating Plant Concentrate (was $56, now $45), Triphasic Progressive Concentrated Serum (was $86, now $69), Volumea Volumizing Foam (was $35, now $28)

Coco & Eve: July 9-16 

Deal: 20% off site-wide: Use code SHOPDIRECT20

Get your summer glow on with Coco & Eve’s collection of self-tanners, which are all on sale for 20% off  from July 9 through July 16. Whether you’re new to self-tanning and want to stock up on the brand’s Bali Bae Self Tan Set or want a fuss-free way to self-tan your face with the Antioxidant Face Tanning Micromist, you’ll find everything you need for a healthy suntan on sale this week. 

What we’re buying: Antioxidant Face Tanning Micromist (was $29, now $23), Bali Bae Self Tan Set (was $95, now $76), Miracle Hair Elixir (was $29, now $23).

Dermelect: July 9-16

Deal: 20% off site-wide: Use code SHOPDIRECT20

Dermelect also has a non-Prime Day deal going on from July 9 through 16 and is offering 20% off site-wide, including their best-selling anti-aging formulas such as the Self-Esteem Neck Firming Duo (which is almost $20 off) and Smooth Upper Lip Professional Perioral Anti-Aging Treatment. 

What we’re buying: Self-Esteem Neck Firming Duo (was $87, now $70), Smooth Upper Lip Professional Perioral Anti-Aging Treatment (was $49, now $39.2), Revitalite Professional Eyelid & Dark Circle Corrector (was $59, now $47)

Walmart: July 10-13

Deal: Major discounts across all of Walmart when you sign up to become a Walmart+ member.

Walmart has its own “Prime Membership” and it’s called Walmart+. From July 11-13, get Walmart+ for half off (the perks include: two-day free shipping, and same-day deliveries on orders $35 and up). The membership is actually cheaper than Prime, and this week you can snag it for $49 (usually $98).

What we’re buying: All of the home appliances. All of them. But specifically: Bissell CrossWave All-in-One Multi-Surface Wet Dry Vac ($159, was $249). Also HP Chromebook ($329, was $399) for the teen who’s headed off to college in a month.

U Beauty: July 9-16

Deal: 20% off site-wide: Use code SHOPDIRECT20

U-Beauty makes some of the best skin-care products for rejuvenating the complexion—however, their formulas are on the pricey side. If you’re looking for way to save on U Beauty skincare, consider shopping between July 9 and July 16 for 20% off site-wide. 

What we’re buying: Resurfacing Compound (was $228, now $182.40), The PLASMA Lip Compound (was $68, now $54.40)

All-Clad: July 11-12

Deal: Varies

All-Clad, the cookware brand chefs and fictional chefs on The Bear alike swear by is having its own Prime Day from July 11-12—so just two days. Snag these best-in-class pans while you can.

What we’re buying: It’s a splurge, but it would be $755 more expensive at full price: The D3 Stainless Everyday, 10-Piece Pots and Pans Cookware Set (originally $1,405, now $650). And this beautiful D3 Stainless 3-ply Bonded Cookware, Mother of All Pans (6-qt.) that’s more than 50% off at $150 (originally $310).

Benefit: July 9-16

Deal: 20% off site-wide: Use code SHOPDIRECT20

Get 20% off all Benefit cosmetics—including some classics such as Benetint Cheek & Lip Stain and Hoola Matte Bronzer—when you shop the makeup brand’s site-wide sale from July 9 through July 16. 

What we’re buying: They’re Real! Magnet Extreme Lengthening Mascara (was $28, now $22), The POREfessional Deep Retreat Mask (was $39, now $31), Benetint Cheek & Lip Stain (was $21, now $17), Hoola Matte Bronzer (was $35, now $28) 

Dermaflash: July 9-16

Deal: 20% off site-wide: Use code SHOPDIRECT20

If you’ve always wanted to try Dermaflash, this Prime Day is your chance to get it for a fraction of the cost. The brand is offering 20% off site-wide from July 9 through July 16, making it one of the best times to invest in devices such as the Dermaflash Luxe+ Anti-Aging, Exfoliation + Peach Fuzz Removal Set, which is originally $199 and on sale for $159. 

What we’re buying: Dermapore Pore Extractor & Serum Infuser (was $99, now $79), Dermaflash Luxe+ Anti-Aging, Exfoliation + Peach Fuzz Removal Set (was $199, now $159).

Vegamour: July 9-16

Deal: 20% off site-wide: Use code SHOPDIRECT20

Vegamour is also hosting a site-wide sale this week and offering 20% off all of their coveted formulas, including shampoos and hair serums. One of the best deals, however, is the GRO Hair Serum 3-Pack, which originally costs $192 but is now on sale for $153.  

What we’re buying: GRO Revitalizing Shampoo and Conditioner Kit (was $96, now $77), GRO Hair Serum 3-Pack (was $192, now $154) 

Dr. Brandt: July 9-16

Deal: 20% off site-wide: Use code SHOPDIRECT20

From July 9 through July 16, you can also save on Dr. Brandt’s entire collection of skincare with their site-wide 20% off sale. This means, best-sellers such as the Microdermabrasion Face Exfoliator and Pores No More Pore Refiner Primer are only a fraction of the usual price. 

What we’re buying: Microdermabrasion Face Exfoliator (was $79, now $63), Pores No More Pore Refiner Primer (was $48, now $38). 

Kopari: July 9-16

Deal: 20% off site-wide: Use code SHOPDIRECT20

You can also save 20% off Kopari’s collection of nourishing skin-care formulas when you shop their site-wide sale this week. We’re using this sale as an excuse to stock up on the brand’s SPF Vault—which comes in four of Kopari’s best-selling SPF formulas in a chic tote bag—as well as the coveted Moisture Whipped Ceramide Cream. 

What we’re buying: Ultra Restore Body Butter With Hyaluronic Acid (was $34, now $27), The SPF Vault (was $125, now $100), Moisture Whipped Ceramide Cream (was $42, now $34)  

Nordstrom: July 11-August 6

Deal: Varies 

Nordstrom’s anniversary sale is finally here! And, those with Icon Early Access can shop as soon as Prime Day, starting July 11 (today!). Ambassador Cardmember Early Access begins July 12 and Influencer Cardmember Early Access starts July 13 before the sale becomes fully open to the public on July 17 through August 6. With brands such as Birkenstock, Béis, and Dyson on sale, you’re sure to score an amazing deal. 

What we’re buying: Birkenstock Arizona Big Buckle Slide Sandal (was $170, now $130), Béis The Weekend Duffle Bag (was $108, now $81), Slip Pure Silk 10-Pack Skinny Scrunchies (was $65, now $44), Barefoot Dreams In the Wild Throw Blanket (was $180, now $120), Dyson Airwrap™ Multi-Styler Complete Long (was $660, now $600) 

Wayfair: July 10-12

Deal: Up to 60% off, plus fast shipping 

It’s also the perfect time to stock up on home decor pieces with Wayfair’s sale. From July 10 through July 12, get up to 60% off select items, plus fast shipping when you shop kitchen appliances, furniture, and more. 

What we’re buying: Rachael Ray Classic Brights Hard Enamel Nonstick Cookware Set (was $300, now $160), Mercury Row Benitez Twin 76” Vegan Leather Tufted Back Convertible Sofa (was $838, now $400), Circulon Bakeware Nonstick Set (was $170, now $100)

Saatva: July 11-13

Deal: Save up to $600 

The Saatva sale is one summer sale you don’t want to miss. From July 11 through July 13, you can save up to $600 off the brand’s collection of mattresses, ottomans, and more. 

What we’re buying: Saatva Classic Mattress (was $1,995, now $1,695), Brienne Channel Ottoman (was $1,195, now $995) 

Petco: July 5-15 

Deal: Up to 50% off cat and dog beds, apparel, supplements, toys, tech, and more

Petco is hosting its Black Friday in July sale with up to 50% off cat and dog beds, apparel, toys, and more when you shop from July 5 through July 15. This includes top brands like EveryYay and Wild One. 

What we’re buying: EveryYay Snooze Fest Cream Bed for Dogs (was $50, now $25), Wild One Spruce Stainless Steel Dog Bowl (was $25, now $18), EveryYay Lookout Loft 5-Level Cat Tree (was $145, now $123).

Bloomingdales: July 11-12

Deal: 25% off a large selection of items and 15% off select beauty

Bloomingdales is also hosting a sale over Prime Day, which includes 25% off a large selection of items, including FARM Rio Summer Garden Cotton Maxi Dress and Maje Madeno Chain Trim Belted Cardigan, plus 15% off select beauty formulas. 

What we’re buying: FARM Rio Summer Garden Cotton Maxi Dress (was $265, now $199), Maje Madeno Chain Trim Belted Cardigan (was $475, now $285), Tory Burch Women’s Bubble Jelly Slide Sandals (was $188, now $132).

Avocado Mattress: June 27-July 17

Deal: 10% off mattresses, toppers, and pillows; 20% off bedding and adjustable bases; 15% off furniture, yoga, robes and pajamas, and bath and body 

Save on Avocado mattresses from through July 17 when you shop the brand’s site-wide sale. In addition to mattress sales, the brand is also offering 10% off toppers and pillow, 20% off bedding and adjustable bases, and 15% off furniture and more. 

What we’re buying: Avocado Green Mattress (was $1,399-$2,599, now $1,259-$2,339), Avocado Molded Latex Pillow (was $129, now $116).

Rue La La: July 2-16 

Deal: Get select outdoor furniture and decor for $99.99 and under 

Get a great deal on outdoor furniture when you shop Rue La La’s outdoor furniture and decor sale from Jul 2 through July 16. In addition to outdoor furniture and decor, you can also save on accessories such as the JBL Clip 4 Ultra-Portable Waterproof Speaker and Picnic at Ascot Backpack Cooler for 4 with Blanket which are both on sale for under $100. 

What we’re buying: Safavieh Casella Outdoor 3pc Set (was $782, now $320), Nautica 5-Position Beach Chair (was $148, now $60), JBL Clip 4 Ultra-Portable Waterproof Speaker (was $100, now $80), Picnic at Ascot Backpack Cooler for 4 with Blanket (was $168, now $100)

Williams Sonoma: July 11-12

Williams Sonoma is having a major summer clearance with their “hot summer deals”—the end date is July 12, so we’re scooping up as many premium cookware brands as we possibly can to take advantage of these prices.

What we’re buying: The Kitchen Aid 5-qt Stand Mixer (in red, preferably!) which is $380 right now (originally $450) , or this Le Creuset Heritage Open Rectangular Dish (set of 3).

Gilt: July 11-August 7

Deal: Up to 70% off the Outdoor Living Shop 

From July 11 through August 7, Gilt is offering up to 70% off items in the Outdoor Living Shop, including furniture and home decor. We’re eyeing the Safavieh Vista Outdoor Wine Glass Holder Adirondack Chair for our outdoor space, plus the Nearly Natural 70in Olive Artificial Tree in Planter, which is on sale for 32% off. 

What we’re buying: Safavieh Vista Outdoor Wine Glass Holder Adirondack Chair (was $394, now $130), Nearly Natural 70in Olive Artificial Tree in Planter (was $280, now $190). 

Saks Off Fifth: July 11-15

Deal: Get 25% off $150+ with code SAVINGS

Saks Off Fifth is also hosting a big summer sale this week and offering 25% off ordering of $150 or more with code SAVINGS. We’re using this sale as an excuse to stock up on designer items such as the adorable Rag & Bone Cruise Summer Net Bucket Hat and these Hudson boot cut jeans.

What we’re buying: Rag & Bone Cruise Summer Net Bucket Hat (was $295, now $101), Hudson Faye Cropped Boot Cut Jeans (was $215, now $85), J. Lindeberg Jasmin Mini A Line Dress (was $175, now $69.99)

The Company Store: July 10-13 

Deal: Get 25% off site-wide, plus 40% off Hot Summer Savings with code FLASH23

Summer is the best time to upgrade your bedding, especially with sales such as this one from The Company Store. From July 10 through 13, the brand is offering 25% off site-wide, plus 40% off Hot Summer Savings with code FLASH23. 

What we’re buying: Company Cotton™ Turkish Cotton Womens Long Robe (was $99, now $69), Legends Hotel™ Relaxed Linen Flat Sheet (was $124, now $87). 

Best Buy: July 10-12 

Deal: Black Friday in July with deals on laptops, televisions, headphones, and more

It’s Black Friday in July when you shop at Best Buy from July 10 through 12. This week, you can save big on everything from laptops to televisions to headphones and more. 

What we’re buying: Samsung 58” Class CU7000 Crystal UHD 4K UHD Smart Tizen TV (was $480, now $450), Ultimate Ears HYPERBOOM Portable Bluetooth Waterproof Speaker with Big Bass (was $450, now $400).  

Babylist: July 10-22 (some sale dates vary) 

Deal: Up to 30% off select items 

Starting July 10, Babylist is offering up to 30% off select items. And, when you shop on July 11, you can get the coveted Snoo Smart Sleeper Bassinet for $1,187, which is over $500 in savings. 

What we’re buying: Snoo Smart Sleeper Bassinet (was $1,695, now $1,187)  

Erno Laszlo: July 8-12

Deal: Almost everything on the site is on sale for $96 or less

Erno Laszlo’s birthday sale also happens to occur over Prime Day. And, while you can shop the brand’s sale on Amazon, you can also get amazing discounts on the brand’s website if you aren’t a Prime member. From July 8 through 12, almost everything on the site is on sale for $96 or less. 

What we’re buying: Firmarine Moisturizer SPF 30, Multi-Task Full Circle Eye Serum Mask, Hydra-Therapy Memory Gel Sleep Mask

FOREO: July 1-14

Deal: Up to 50% off of best-selling FOREO devices

If you’ve always wanted to try FOREO’s cult-favorite skin-care devices, now is the best time to do so. From now through July 14, you can save up to 50% off some of the brand’s best-selling devices, including the UFO™ 2, BEAR™, and LUNA™ 4 body. 

What we’re buying: UFO™ 2 (was $299, now $189), BEAR™ (was $329, now $209), LUNA™ 4 body (was $149, now $99)

Cozy Earth: July 11-17 

Deal: Get 35% off site-wide with code PRIMEDAY

Cozy Earth is celebrating Prime Day with an amazing site-wide sale. From July 11 through July 17, you can get 35% off Cozy Earth bedding and more with code PRIMEDAY. 

What we’re buying: Bamboo Sheet Set (was $339, now $220), Linen Bamboo Box Quilt (was $360, now $234).

Kitsch: July 11-12

Deal: 25-50% off site-wide 

Kitsch is also celebrating Prime Day on their site with between 25 and 50% off site-wide. We’re definitely stocking up on our favorite Microfiber Hair Towel and Luxury Shower Cap, plus adding the Heatless Hair Curler in Satin to our carts so we can test out the TikTok heatless curl trend. 

What we’re buying: Heatless Hair Curler in Satin (was $18, now $16), Luxury Shower Cap (was $19, now $14), Microfiber Hair Towel (was $23, now $17.25)

Solawave: July 9-12

Deal: 40% off everything with code PRIME40 

Loved by celebrities and beauty editors alike, Solawave is hosting a Prime Day sale with 40% off everything when you use code PRIME40 at checkout. With this discount, you can save big on things such as the coveted 4-in-1 Radiant Renewal Skincare Wand & Activating Serum Kit, as well as the Bye Acne: 3-Minute Pimple Spot Treatment. 

What we’re buying: 4-in-1 Radiant Renewal Skincare Wand & Activating Serum Kit (was $201, now $189), Bye Acne: 3-Minute Pimple Spot Treatment (was $99, now $59), Solabiome Plumping Peptide Serum (was $38, now $23).

OLIPOP: July 10-16

Deal: Get 30% off your first subscription order with code PRIME30

We’re absolutely obsessed with OLIPOP’s probiotic sodas and using this Prime Day to save on our favorite Vintage Cola flavor. From July 10 through July 16, the beverage company is offering 30% off your first subscription order with code PRIME30. 

What we’re buying: Vintage Cola (was $31, now $21).